FIVE THINGS YOU NEED TO KNOW BEFORE  STARTING YOUR OWN BUSINESS IN THE CURRENT ECONOMY

Starting your own business is by far one of the most thrilling and daunting journeys you can ever undertake. Starting or running your own business is unlike having a job. No one tells you what to do, no one to report to and no fixed pay.

These can be looked at as positive things or negative things. But the truth is, for most entrepreneurs, that is why they started their own business in the first place. Be it a traditional business or Networking marketing business, the principles that dictate the success of the business are the same.

Hence, it is highly advisable that before you start a business; seek advice and mentorship from people who have succeeded in that particular endeavour. Nonetheless, there are five things you should know before starting you own business.

•        You don’t have to be great to get started, but to be great, you need to get started

Most people want to know everything before they can start something. Our society has also greatly contributed to these problems. We have been brought up in a society that looks down on people who make mistakes. We learn more from failure than we ever do from success. It is Zig Ziglar who said, “Anything worth doing is worth doing poorly until you learn to do it well.”

•       People don’t buy products, they buy you and then they buy the products

One great entrepreneur said, “People don’t care how much you know until they know how much you care.” You may have a great and fantastic product/ service, but if you don’t represent your product in a manner that people like, know and trust you, you are not going to win big.

•      Deal with a product/ service that you know people can’t live without.

Every business has a product or service. Product/ service type is very important as some are more valuable than others, of course, that is dependent on a lot of things.

•       Deal with a product that makes every human being you client

The larger your market or client potential, the likelihood of guaranteed success

• It’s simple but it’s not easy

Am amazed by the number of people that start a business and give up immediately it gets tough. And that is what distinguishes real entrepreneurs from wannabes. The fact that it’s not easy is the reason why most entrepreneurs flourish and live their dreams and not their fears.

All in all, starting you own business will be an exciting journey, and along the way, you will meet hurdles, and sometimes you will cry, but that’s just part of the process that you have to go through on your way up.” I can honestly say that I have never gone into business purely to make money. If that’s your sole motive then I believe you better not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instinct.”—Richard Branson—

To your success in starting your own business