FIVE THINGS YOU NEED TO KNOW BEFORE  STARTING YOUR OWN BUSINESS IN THE CURRENT ECONOMY

Starting your own business is by far one of the most thrilling and daunting journeys you can ever undertake. Starting or running your own business is unlike having a job. No one tells you what to do, no one to report to and no fixed pay.

These can be looked at as positive things or negative things. But the truth is, for most entrepreneurs, that is why they started their own business in the first place. Be it a traditional business or Networking marketing business, the principles that dictate the success of the business are the same.

Hence, it is highly advisable that before you start a business; seek advice and mentorship from people who have succeeded in that particular endeavour. Nonetheless, there are five things you should know before starting you own business.

•        You don’t have to be great to get started, but to be great, you need to get started

Most people want to know everything before they can start something. Our society has also greatly contributed to these problems. We have been brought up in a society that looks down on people who make mistakes. We learn more from failure than we ever do from success. It is Zig Ziglar who said, “Anything worth doing is worth doing poorly until you learn to do it well.”

•       People don’t buy products, they buy you and then they buy the products

One great entrepreneur said, “People don’t care how much you know until they know how much you care.” You may have a great and fantastic product/ service, but if you don’t represent your product in a manner that people like, know and trust you, you are not going to win big.

•      Deal with a product/ service that you know people can’t live without.

Every business has a product or service. Product/ service type is very important as some are more valuable than others, of course, that is dependent on a lot of things.

•       Deal with a product that makes every human being you client

The larger your market or client potential, the likelihood of guaranteed success

• It’s simple but it’s not easy

Am amazed by the number of people that start a business and give up immediately it gets tough. And that is what distinguishes real entrepreneurs from wannabes. The fact that it’s not easy is the reason why most entrepreneurs flourish and live their dreams and not their fears.

All in all, starting you own business will be an exciting journey, and along the way, you will meet hurdles, and sometimes you will cry, but that’s just part of the process that you have to go through on your way up.” I can honestly say that I have never gone into business purely to make money. If that’s your sole motive then I believe you better not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instinct.”—Richard Branson—

To your success in starting your own business 

NEVER NEVER NEVER GIVE UP

NEVER NEVER NEVER GIVE UP; This is a famous quote by a British man from WWII called Winstone Churchill.

Am constantly amazed by the number of people that start something and never see it through to the end. I too. I have given up a lot on many things. There are so many things that I didn’t even fight for when things got bad. We all have been there.

Every morning, I feel like giving on some things, giving up on some people, all the time. The thought of giving up always appears, it is as if am haunted by this ugly looking monster called “Giving up”.

And I know that you have those thoughts too. Thoughts of giving up on something. And there are instances when you have allowed that thought to overwhelm you and you have given up. But it all boils down to the fact that YOU DECIDED.

A wise man once said, “Decisions maketh destiny”. I would further like to put it as, “Decisions maketh a Man”. Who you are today is totally the making of self. For many years, I blamed my parents for a lot of things. I grew up without a father and in my mind, I thought that if maybe my father was around, my life would have been much better; but that was far off from both reality and the truth.

Your decisions are governed by the thoughts that you allow to occupy your mind. James Allen’s famous book, As a man thinketh, starts with the sentence,” As a man thinketh in his heart, so is he”.

I have often thought of giving up on my dream, I have often thought of giving up on my life. But why? Why haven’t I given up? Why shouldn’t you give up on your dreams?

So here it is, the reason why I haven’t given up, the reason why I don’t want to give up, the reason why you shouldn’t give up is because you know that giving up on your dreams will be the most expensive decisions you are ever going to make. Imagine living a compromised life, driving a compromised car, living in a compromised house, taking your children to compromised schools, all because you DECIDED TO GIVE UP ON YOUR DREAMS.

So I don’t know what you are doing right now. Maybe you are a teacher, maybe an engineer, a doctor, a cleaner, an entrepreneur. But is that your dream? Are you living your dream? If not, WHY? What you are doing now, is it worth giving up your dream for?

Am not here to judge but to tell you this;

You don’t have to give up on your dream. Because your dream, my dream, is what makes the world a better place. Imagine if Albert Einstein didn’t follow his dream, or if Bill Gates didn’t follow his, or Martin Luther King. And all these people, their dream has added value to all of us, even years later. It’s called a LEGACY. Your dream is what we are waiting for to achieve that something. If your dream is to paint, get that brush and start painting, if your dream is to sing, grab that mic and start singing. And don’t listen to anyone who will tell you to STOP. Because no statue has ever been erected for a critic.

So am going to end by saying the same thing Martin Luther King Jnr said, If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you decide to do today, you have to keep moving forward in the direction of your dreams and never give up, because your dream is your LEGACY and your dream is what the whole world is waiting to see.

To your success in never giving up.